Company Sony has expanded its line of flagship BRAVIA 9 II TVs, introducing the largest model in the series — the 115-inch K-115XR90M2. The new product is already announced in the Chinese market at a price of 149,999 yuan (approximately $20,900) and will go on sale on August 10.
The main feature of the TV is the new RGB LED Backlight Master System Pro, which provides independent control of red, green and blue LEDs for more accurate color reproduction and increased brightness.
New generation RGB LED
Unlike traditional Mini LED TVs with white backlighting, the new True RGB technology uses individual RGB LEDs as the light source.
According to Sony, this provides:
- wider color gamut;
- more accurate color reproduction;
- improved shade gradation;
- higher peak brightness;
- more efficient energy consumption.
The TV is powered by the proprietary Cognitive Processor XR, which analyzes images using artificial intelligence algorithms and optimizes the operation of the RGB backlight.
Improved image quality
Sony claims significant improvements in key parameters compared to previous generations:
- +200% to color volume;
- +300% to grayscale control accuracy;
- +30% to maximum brightness;
- 100% coverage of the BT.2020 color space.
The new RGB LED system also significantly reduces the halo effect that is typical of traditional LCD TVs with local dimming.
Cinematic sound
BRAVIA 9 II is equipped with a multi-channel audio system created by Sony engineers.
It includes:
- 10 full-range and tweeters;
- two separate subwoofers;
- four S-Master digital amplifiers.
The TV supports:
- Dolby Atmos;
- DTS:X;
- AI voice enhancement;
- connecting Sony rear speakers without using a soundbar.
Optimization for PlayStation 5 Pro
Sony has traditionally paid attention to gaming capabilities.
The TV supports:
- HDMI 2.1;
- 4K 120 Hz;
- VRR (Variable Refresh Rate);
- ALLM (Auto Low Latency Mode);
- automatic HDR calibration for PlayStation 5 Pro;
- Game Enhancer 2.0 mode;
- Dolby Vision Gaming.
Next-generation AI features
BRAVIA 9 II has received L3 AI Smart Terminal certification, the highest level for smart TVs in the Chinese market.
AI capabilities include:
- voice assistant;
- natural language content search;
- personalized recommendations;
- smart home screen;
- automatic configuration of parameters depending on the usage scenario.
The TV uses Tencent Hunyuan and DeepSeek language models to process voice commands and recommendations.
Android TV without ads
The new product runs on Android TV 2026.
Among the possibilities:
- quick system startup;
- Bluetooth remote with backlight;
- NFC for instant content streaming;
- support for 4K video streaming;
- control via the BRAVIA Connect app.
Price
The 115-inch Sony BRAVIA 9 II K-115XR90M2 is priced at 149,999 yuan (about 20,9 thousand US dollars). Sales will start on August 10.
HiTech Expert Take
The launch of the 115-inch BRAVIA 9 II demonstrates Sony's commitment to developing RGB LED as an alternative to traditional Mini LED and OLED solutions in the premium TV segment. Independent control of color LEDs improves color reproduction, increases brightness, and reduces the halo effect typical of LCD panels.
However, the manufacturer's claims of superiority over QD-OLED or Mini LED should be taken with caution until independent tests appear. A real assessment of parameters such as contrast, color accuracy and black level will be possible only after professional measurements. Despite this, the BRAVIA 9 II already looks like one of Sony's most technologically advanced TVs, aimed at premium home theaters and users who seek maximum picture and sound quality.
